Doily Days is the creation of Helen Ruff who used to stare lovingly at vintage china and pour over pictures in 'Country Homes & Interiors'. She knew she had a passion for rustic/vintage/relaxed style but she didn't really know what to 'do' with it.

Helen, who has a background in events, found herself with a little time on her hands at the beginning of 2009 and the foundations for Doily Days were put in place. The business has since changed and evolved and is the perfect way for Helen to unleash her creative side.

Helen likes: Homemade cakes, Open fires, Pub lunches, Girls nights, Bubble baths, Slow cooked food, Ella Fitzgerald, Rose essence, Farmers Markets, Polaroid's

Helen's influences: Cath Kidston, Selina Lake, Martha Stewart, Emma Bridgewater, Nina Campbell and William Morris.

Helen's Style:Festival, rustic, relaxed, idyllic, quirky, quaint, retro, pastel colours, vintage, mismatch, garden party, village fete.